ETAL promotes Limassol as a cycling destination in Switzerland

The Limassol Region Tourism Development and Promotion Company (ETAL) participates as the lead partner in the project “CYCLING ROUTES: Souni, Zanakia, Kivides, Sotira, Erimi, Episkopi, Agios Amvrosios, Agios Therapon, Lofou and Vouni”. The project is funded by the European Agricultural Fund for Rural Development (EAFRD) under the Rural Development Programme 2014–2020.

As part of the project and with the aim of promoting Limassol as a cycling destination, ETAL took part in the major cycling exhibition held in Zurich from 11 to 14 May 2023. The Cycle Week exhibition, organized for the 4th consecutive year, is the largest cycling event in Switzerland. It hosted 110 exhibitors and featured 120 workshops and lectures focused on promoting cycling culture.

ETAL participated with its own stand, where special interest tourism — specifically cycling tourism — was promoted. Informative material was provided regarding cycling opportunities throughout the Limassol region. During the exhibition, we engaged with numerous visitors, offering details about the cycling routes in the city and countryside, difficulty levels, terrain morphology, altitude, and the ideal time of year to visit Cyprus for cycling tourism. A large number of Swiss residents as well as tourists attended the event.

Our participation in the exhibition provided an excellent opportunity to present Limassol as a cycling destination, encouraging visitors to consider it for their future cycling adventures. Undoubtedly, the overall experience was highly constructive and contributes significantly to Limassol’s broader efforts to upgrade and promote the region for cycling tourism.